6.4 Submit
It's time to assemble everything into a presentation slide deck that you will submit in the slack channel #capstone-01.
Here's a rough order of how a product manager will typically present this type of information in a slide deck:
- Give a summary or agenda for the project capstone
- Offer a brief pitch for the solution that you're recommending
- Summarize the competitive analysis, market sizing, SWOT, and user research
- Present personas you developed
- Present the MVP and user flow
- Give OKRs, KPIs for that recommendation
To help you focus on the product work and not the busy work, you can use this presentation template that already has slides for each of these steps. First, make your own copy; then, edit the template.
Focus less on having a great design in your slides/presentation and more on having good content.
Use the content to guide how you build your presentation. But the template is an aid, not a requirement—be careful not to let it dictate your content. You may need to add or remove slides, or you might have unique reasons to display information in a different order or format. It's also recommended that you change the deck's appearance. To do this, click on Theme and choose an appropriate visual style, or search online for free slide deck themes to import.
Make sure to include detailed speaker notes if you want to explain more on a certain slide. (Instructions for printing speaker notes are available for several presentation tools: Google Slides, Microsoft PowerPoint, Apple Keynote.) It should be easy for the people reading to understand your notes. Read through them to ensure that you've written clearly and haven't used any shorthand that only you would understand.
| Required specs that the presentation slide deck must include |
|---|
| - OKRs, KPIs, and product teardown - SWOT analysis, competitive analysis, and market sizing - At least one MVP for proving whether or not it's worth fully investing - Customer funnel analysis, user flow map - At least two user personas for the new product - Evidence from user research (interview or observe at least three users) - A clear recommendation for action that is supported by evidence |
| Evaluation criteria | Exemplary | Proficient | Developing |
|---|---|---|---|
| The student uses business metrics effectively. | All business metrics in the slide deck are accurate and show the most important KPIs to track product success. | The slide deck shows some good KPIs but also some vanity metrics or unclear metrics. | The slide deck shows mostly vanity metrics or KPIs that are not reasonable to track product success. |
| The student shows a command of MVPs. | The MVP is minimal, proves the concept, and takes no development work. | The MVP takes minimal development work or needs some tweaking to prove the concept. | The MVP takes significant development work or doesn't prove whether the concept works. |
| The student conducts effective user research. | The personas are reasonable and different. The slide deck shows an understanding of the problems and clearly communicates the results. | The personas are not very realistic or differentiated. The slide deck doesn't communicate an understanding of user problems. | The personas are not reasonable or don't communicate user problems. The slide deck reflects minimal work on user research. |
| The student shows clear funnels and user flows. | The funnels and user flows show a clear path that drives users to a successful conversion, including detours and edge cases. | The funnels and user flows show the main path of users through the site that's reasonable for them to convert. | The funnels and user flows show a funnel that is not going to let users convert or that misses key steps in the process. |
| The student's teardowns reveal a deep understanding of competing products. | The teardowns include well-chosen competitors and lots of detail about what makes those product experiences good or bad. | The teardowns miss a major competitor or one or two significant parts of the analyzed products. | The teardowns do not use competing products or miss several significant parts of the analyzed products. |
| The student's SWOT analysis shows a clear strategy. | The SWOT analysis identifies the most important factors in the strategy and is easy to understand. | The SWOT analysis misses a couple of important factors and has a few clarity issues. | The SWOT analysis misses significant strategic factors and is difficult to follow or understand. |
| The student conducts accurate market sizing. | The slide deck shows a top-down or bottom-up method with good estimates and a reasonable outcome. | The slide deck shows a top-down or bottom-up method, but there are small factors missing or some unreasonable estimates. | The slide deck does not use a correct method for estimating, or there are many erroneous or unreasonable estimates. |
| The student has created an effective slide deck. | The slides use best practices for presentations and are easy to understand. | A few slides are inappropriate or ineffective, but most are very good. | The slides get in the way of the message, and/or some are inappropriate or confusing. |
You might or might not get feedback from your colleagues and from our team. Treat this feedback as an opportunity to learn, and respond to any revision requests promptly and effectively. Feel free to also submit the capstone project on medium and mention pmcademy.com.