📄️ 7.1 User Experience
By now, you've gained a high-level understanding of product management, the business concepts product managers must understand, and the PM's various roles, tools, and responsibilities. Over the next few modules, you will keep building the skills that will get you hired, with a focus on some of the key activities that make up what is known as *product discovery*. Some of the skills you will build in this phase of the program are related to user experience (UX) design and research. Other skills you will build will prepare you to do core product work.
📄️ 7.2 Design Thinking
Now that you know a bit about design, it's time to get familiar with design thinking. This term means something a bit more specific than thinking about design. Developed at the Stanford design school (or as it is known, the D School), design thinking is an approach (and iterative process) to identifying and solving the problems that people experience.
📄️ 7.3 Storyboarding 🎯
This section includes an Activity 🎯
📄️ 7.4 Information Architecture 🎯
This section includes an Activity 🎯
📄️ 7.5 Surveys & NPS
You've probably taken a survey at some point in your life. And you've most certainly been asked to take a survey on a website or by email, but have ignored the request.
📄️ 7.6 Presenting Data ⭐
This section includes a mandatory Assignment ⭐
📄️ 7.7 Additional Research Methods
Interviews, surveys, and card-sorting exercises are just a few of the many methods PMs and their UX teams use to research users in the product discovery process. In this checkpoint, you will learn about additional methods, including heuristic and expert evaluations, eye tracking, observation, and diary studies. These narrower, targeted techniques may be the right choice for your specific situation or product. They may lead you to a specific type of insight you may not have gotten any other way.